Cheaper food?

I think not.
I rode my bike to Prisxtra today to take part in its glorious supply of food. I went there thinking that they had the lowest prices in town. Imagine my suprise when almost nothing was cheaper than what I get at the local ICA. How on earth can they claim that they are one of the more affordable shops in Sweden when I couldn't even get Proviva for under 20 kronor? What a joke. I'm not going back there unless they have an offer I absolutely, positively cannot refuse.